True salesmanship means finding out what your customer really needs, and supplying him with it; or if you cannot furnish it yourself, advising him to go elsewhere. Such a policy will not mean loss of business. On the contrary, working in this way you may lose one order but you will get half a dozen in its place – and you will have peace of mind. Any one particular sale does not matter; it is the annual turnover that counts.
The policy, the Golden Rule, was taught by Jesus, the wisest and most practical teacher who ever lived. Salesman, treat your customer exactly as you would like him to treat you if the positions were reversed. Tell him exactly what you would like to be told about the merchandise, if you were the purchaser; and if you will do this the whole universe will cooperate to make your business career an outstanding success.
Teach me to do thy will, for thou art my God: thy spirit is good… (Psalm 143:10)
Treating people fairly in business and personal life is not always easy or profitable in the short term. In the long term, it always yields exponential benefits. Any financial advisor would counsel us to invest in that which assures our long term success. The Bible advises us to invest our personal lives the same way. When we give our heart to God, we ensure the long term success of our spirit.
Fairly yours,
Z gardener
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