True salesmanship means finding out what your customer really needs, and supplying him with it; or if you cannot furnish it yourself, advising him to go elsewhere. Such a policy will not mean loss of business. On the contrary, working in this way you may lose one order but you will get half a dozen in its place – and you will have peace of mind. Any one particular sale does not matter; it is the annual turnover that counts.
The policy, the Golden Rule, was taught by Jesus, the wisest and most practical teacher who ever lived. Salesman, treat your customer exactly as you would like him to treat you if the positions were reversed. Tell him exactly what you would like to be told about the merchandise, if you were the purchaser; and if you will do this the whole universe will cooperate to make your business career an outstanding success.
Teach me to do thy will, for thou art my God: thy spirit is good… (Psalm 143:10)
While the good guys may take a beating in the short term, they will always prevail in the long term if they keep doing good. The Golden Rule works in business as well as personal affairs. Live by it in all ways and God will ensure your best good.
Being golden,
Z gardener
Good Morning Garden 
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