True salesmanship means finding out what your customer really needs, and supplying him with it; or if you cannot furnish it yourself, advising him to go elsewhere. Such a policy will not mean loss of business. On the contrary, working in this way you may lose one order but you will get half a dozen in its place – and you will have peace of mind. Any one particular sale does not matter; it is the annual turnover that counts.
The policy, the Golden Rule, was taught by Jesus, the wisest and most practical teacher who ever lived. Salesman, treat your customer exactly as you would like him to treat you if the positions were reversed. Tell him exactly what you would like to be told about the merchandise, if you were the purchaser; and if you will do this the whole universe will cooperate to make your business career an outstanding success.
Teach me to do thy will, for thou art my God: thy spirit is good… (Psalm 143:10)
This instruction can be very difficult to follow. It is hard to admit that we may nor be the best person to do a particular job. It is harder still to say to a potential client, “someone else may be able to help you more, call them”. This is also true in our personal life when we have to turn a challenge over to God for resolution. We ask ourselves, “Why can’t we do this on our own, shouldn’t we be able to handle our own affairs or are we too weak to care for ourselves?” All of these questions take us away from the real question and the appropriate answer. The dialog we should be having is, ” what is the truth of the circumstances and how does God instruct us to respond?” If we approach each opportunity in this way, we will be successful in our business and personal lives. We will also be spiritually fortified and will know we are resolving all questions according to God’s will.
Seeking truth,
Seeking truth,
Z gardener
Good Morning Garden 
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